About Pittie Consumer - Our Story, Mission & Values

Our Story

Pittie Consumer’s journey began with a strong legacy in real estate under Mr. Krishna Kumar Pittie . In 2011, the group boldly ventured into the FMCG space, shifting focus from building structures to enhancing everyday life. With brands like Shubhkart, Chakaachak, and Bodify, Pittie Consumer has been dedicated to simplifying daily living through quality products. Driven by advanced manufacturing, a strong distribution network, and the leadership of Mr. Aditya Pittie, the company has grown steadily. At its core, Pittie Consumer is about more than just products — it’s about creating trusted, enriching experiences for millions.

Our Journey Through Time

From humble beginnings to industry leadership - explore the milestones that shaped our story.

1989

Mr. KK Pittie Founded the Group, laying the foundation for future growth and expansion.

2005

A New Transition: Aditya Pittie joins the Group, bringing fresh vision and leadership.

2010

Foray Into Media: Purchase of devotional channel Sanskar TV, expanding into new sectors.

2011

Diversify into FMCG: Patanjali Ayurvedic Ltd. partnership (Mumbai), our first step in consumer goods.

2013

Advanced Logistics: Patanjali distribution across MT outlets, strengthening our supply chain.

2014

Unveils Shubhkart: Destination for religious products, our first consumer brand launch.

2016

1st Factory in MMR (2000 sq ft), IN10 Media Group JV, expanding manufacturing capabilities.

2017

Home Care Expansion: Launch of Chakaachak, our popular cleaning product line.

2018

2nd Facility (75K sq ft), Launch of LatestLY News Portal, significant infrastructure growth.

2019

Launch of Docubay, Showbox, Soho House investment, diversifying our media portfolio.

2020

Filamchi & Gubbare Channels + Church & Dwight tie-up, strategic partnerships.

2021

Launch of Nirmal, Surabhi, Darshana, Tejas, Nitya + Zepto & Dmart listing.

2022

Launch of Gaugaurav + Flipkart, Blinkit, Amazon listing, expanding e-commerce presence.

2023

New 230K sq ft state-of-art manufacturing facility commissioned, major capacity expansion.

2024

Yumify (health food) brand coming soon, listed on Flipkart Minutes, future-focused growth.

Our Leadership Team

Meet the passionate individuals who guide Pittie's vision and uphold our values every day.

MR. ADITYA PITTIE

MANAGING DIRECTOR, PITTIE GROUP

“Opportunities Don’t Happen, You Create Them” – Chris Grosser

Inspired by a belief in innovation and leadership, Mr. Aditya, an alumnus of King’s College London, took over as Managing Director of Pittie Group in 2005. With a strong foundation in management and leadership, he brought a performance-driven mindset and entrepreneurial spirit to the forefront. Under his guidance, the Group has expanded into four key sectors — Realty, FMCG, Media, and Logistics — with a clear vision to drive growth and create synergies across businesses. Aditya continues to champion progress through a dual approach: nurturing start-ups and making strategic investments, paving the way for the Group’s continued success and innovation.

Rahul Bhatnagar

VP & Head - Human Resources

Joined in 2005, leading our transformation into a nationally recognized brand.

Rahul has over 20 years of HR experience and is known for building inclusive teams across diverse geographies.

He spearheaded several people-first initiatives and created a performance-driven culture...

Bipin Kanojia

Sr. Vice President - Sales & Strategy

Leads our R&D team in developing products that combine tradition with modern science.

Jatin Agrawal

Vice President - Automation, Facilities, IT & Manufacturing

Drives our sustainability initiatives and community programs since 2012.

Awards & Recognition

Our commitment to excellence and innovation has been recognized through numerous prestigious awards and accolades.

2023

Best FMCG Brand Award

Recognized for innovation and market leadership in consumer goods