Our Key Initiatives
Purposeful Packaging, Designed for Sustainability
Our approach to packaging is rooted in responsibility and innovation. Every decision we make is guided by our commitment to reduce environmental impact without compromising on quality.
- Thoughtful and minimal use of plastic — only where truly necessary
- Elimination of all single-use plastics from our packaging systems
- Fully compliant with EPR (Extended Producer Responsibility) standards
- Consistent integration of recycled materials across packaging components
Through these measures, we aim to build a packaging ecosystem that is both efficient and environmentally conscious.
Empowering Women Through Employment
Over 60% of our manufacturing workforce are women from rural areas. Our initiatives include:
- Skill development programs in partnership with local NGOs
- Flexible work arrangements to accommodate family needs
- Leadership training for female employees
- Equal pay certification across all our facilities
We've helped over 5,000 women gain financial independence through dignified employment.
GauGaurav: Sacred & Sustainable
Our GauGaurav line transforms cowdung-based products into premium puja essentials while supporting rural economies:
- 100% natural cow dung incense sticks and dhoop
- Chemical-free cleaning products using cow urine
- Partnerships with 50+ gaushalas across India
- Fair trade practices ensuring farmers receive 30% above market rates
This initiative preserves traditional knowledge while creating sustainable livelihoods.
Clean India Initiative
Since 2010, our nationwide cleanliness program has:
- Distributed over 1 million cleaning kits to schools and communities
- Trained 25,000+ volunteers in waste management
- Adopted 50 public spaces for regular cleaning
- Developed biodegradable cleaning solutions for municipal use
Our goal is to make sanitation accessible and sustainable for all Indians.
