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Our Story

Pittie Consumer’s journey began with a strong legacy in real estate under Mr. Krishna Kumar Pittie . In 2011, the group boldly ventured into the FMCG space, shifting focus from building structures to enhancing everyday life. With brands like Shubhkart, Chakaachak, and Bodify, Pittie Consumer has been dedicated to simplifying daily living through quality products. Driven by advanced manufacturing, a strong distribution network, and the leadership of Mr. Aditya Pittie, the company has grown steadily. At its core, Pittie Consumer is about more than just products, it’s about creating trusted, enriching experiences for millions.

Our Journey Through Time

From humble beginnings to industry leadership - explore the milestones that shaped our story.

1989
Mr. KK Pittie Founded the Group, laying the foundation for future growth and expansion.
2005
A New Transition: Aditya Pittie joins the Group, bringing fresh vision and leadership.
2010
Foray Into Media: Purchase of devotional channel Sanskar TV, expanding into new sectors.
2011
Diversify into FMCG: Patanjali Ayurvedic Ltd. partnership (Mumbai), our first step in consumer goods.
2013
Advanced Logistics: Patanjali distribution across MT outlets, strengthening our supply chain.
2014
Unveils Shubhkart: Destination for religious products, our first consumer brand launch.
2016
1st Factory in MMR (2000 sq ft), IN10 Media Group JV, expanding manufacturing capabilities.
2017
Home Care Expansion: Launch of Chakaachak, our popular cleaning product line.
2018
2nd Facility (75K sq ft), Launch of LatestLY News Portal, significant infrastructure growth.
2019
Launch of Docubay, Showbox, Soho House investment, diversifying our media portfolio.
2020
Filamchi & Gubbare Channels + Church & Dwight tie-up, strategic partnerships.
2021
Launch of Nirmal, Surabhi, Darshana, Tejas, Nitya + Zepto & Dmart listing.
2022
Launch of Gaugaurav + Flipkart, Blinkit, Amazon listing, expanding e-commerce presence.
2023
New 230K sq ft state-of-art manufacturing facility commissioned, major capacity expansion.
2024
Yumify (health food) brand coming soon, listed on Flipkart Minutes, future-focused growth.

Our Leadership Team

Meet the passionate individuals who guide Pittie's vision and uphold our values every day.

Aditya Pittie

MR. ADITYA PITTIE

MANAGING DIRECTOR, PITTIE GROUP

Mr. Pittie is a passionate entrepreneur with a keen eye for opportunities and has fostered many brands to popularity. After successfully re-positioning EPIC TV as India’s only infotainment channel offering India-centric premium content in Hindi language, he recognized the potential to create newer offerings in the M&E space. Under his strategic vision and leadership, IN10 Media has been expanding the network with multiple offerings to connect, engage and entertain audiences across platforms. Aditya holds a Bachelor of Science degree in Business Management from King's College, London, United Kingdom.

Rahul Bhatnagar

Rahul Bhatnagar

Vice President & Head – Human Resources
Mr. Rahul Bhatnagar is Vice President at Pittie Group. An experienced HR Professional with qualitative experience in talent acquisition, Rahul started his career a catalyst to hire talent for Etihad and Jet Airways. He has his own HR agency which provides staff across industries in India. Recognized by business world to be amongst the top 40 HR leaders under the age of 40, Rahul holds an MBA in International Business from National Business of Management. He currently heads the Human Resources department where he leads the HR function across all verticals.
Bipin Kanojia

Bipin Kanojia

Senior Vice President – Sales & Strategy
  • Mr. Bipin Kanojia is Senior Vice President of Sales & Strategy (Modern Trade) at Pittie Group. With an extensive experience of over 16 years in FMCG sector, he has consistently combined strategic thinking with empathy to drive impactful results. He has worked with leading companies such as Reliance Retail, Mapro Foods and Patanjali Ayurved Limited.
  • An alumnus from University of Mumbai (Bachelor of Arts), he leads sales and strategy for Shubhkart (puja essentials brand) and Chakaachak (home cleaning essential brand) at Pittie Group.
Jatin Agrawal

Jatin Agrawal

Vice President - Automation, Facilities, IT & Manufacturing

Mr. Jatin Agrawal is designated as Vice President for Automation, Facilities, IT & Manufacturing division at Pittie Group. A seasonal professional, Jatin brings a diverse experience of over 16 years in industries such as Technology, Manufacturing, Automation, Supply Chain, Logistics and 3PL. He has worked with companies like Pepsico India Holdings, Mondelez Cadbury India Ltd, L’Oreal and Rivigo.

Jatin holds a Bachelor’s degree in Electrical Engineering and continues to lead with a strong commitment to process optimization, technology integration and safety-first infrastructure at Pittie Group.

Neeraj Khandelwal

Senior Vice President - Accounts& Finance

Mr. Neeraj Khandelwal is designated as Senior Vice President at Pittie Group. Neeraj is a seasoned finance professional with over 20 years of diverse industry across leading organizations. A qualified Chartered Accountant, he has also completed an executive Management Program from IIM Indore, equipping him with strong strategic and financial acumen.

In his professional tenure, he has worked with prominent companies such as Nelito Systems Pvt Ltd, TCS, KEC International, Tata Interactive Systems, Times of India, and Sharda Cropchem Limited. Neeraj overlooks the entire Finance & Accounts for our Consumer Vertical.

Jatin Agrawal

Vijay Pawar

Vice President - Purchase -Consumer

Mr. Vijay Pawar is Vice President for Purchase Division (Consumer) at Pittie Group. He is a veteran with extensive experience of 29 years in Purchase & Sourcing in Brown & Green Field Operations and has worked in diverse key industries like Automobile, Heavy Engineering, Oil and Gas, Personal Care. Vijay Pawar is a certified Purchase and Supply Chain Management professional with MBA operation and BE Production from reputed institutes. He has contributed to success of industry leaders like Mahindra Group, Reliance, Ingersoll Rand, Cotton Greaves, Allana Group and Tyco Thermal. He currently handles purchasing of raw material, packaging and outsourcing of SFG & FG at Pittie Group.

Omprakash Gupta

Associate Vice President - Quality Control & Quality Assurance
  • Mr. OmPrakash Gupta is Associate Vice President at Pittie Group. With over two decades of rich experience in Quality Assurance, Operations, Supply Chain, Manufacturing and Auditing, OmPrakash has consistently driven improvements in productivity, systems and procedures in FMCG sector. He has been associated with top companies like HUL, Coca-Cola, Reliance Retail and Zydus Wellness.
  • Omprakash is a post graduate in Chemistry and holds an MBA degree in Operations and Supply Chain Management. He is responsible for overseeing Quality Assurance, Quality Control and Regulatory Affairs across all consumer product categories.
Jatin Agrawal

Tapas Senapati

Senior Associate Vice President - Home & Personal Care

Mr. Tapas Senapati serves as Associate Vice President for Pittie Group, spearheading the Research & Development across the brands of Pittie Consumer. An alumnus from IIT Madras and IIT Kanpur, Tapas Senapati holds an MSC degree and PHD. With 20 years of vast experience, Tapas has successfully led diverse functions including R&D, NPD, technology transfer, consumer insights, quality assurance and team management function. He has also been associated with companies such as Unilever, Dabur and Emami Group. At Pittie Group, Tapas continues to shape future-forward innovations that resonate with consumers.

Jatin Agrawal

Sami Shaikh

Senior Associate Vice President Product & Strategy
  • Mr. Sami Shaikh leads product strategy at Pittie Group as Senior Associate Vice President. With rich experience of over 10 years in home care and D2C platforms from roles at Reliance Retail, Future Consumer Ltd and Jyothy Laboratories, he brings strong expertise in go-to-market planning, consumer insights, and product management. An alumnus from IIM (Kolkata), he is specialized in APMP, Marketing.
  • At Pittie group, he is focused on spearheading product strategy initiatives that would solidify company’s position in consumer goods market.
Jatin Agrawal

Viral Ponda

General Manager – Product Development
  • Mr. Viral Ponda works as General Manager at Pittie Group, spearheading product development for cleaning tools. He has over 15 years of vast expertise in product design, prototyping, tooling & manufacturing. His career spans key roles at prestigious companies such as Hamilton Housewares, IGate and Ilensys. He holds a degree in Mechanical Engineering from Mumbai University and a Post-Graduate Diploma in Patent Law & Practices from NMIMS University.
  • With a strong foundation in product lifecycle management, Viral is instrumental in driving quality, efficiency and innovation in cleaning tool category at Pittie Group.

Awards & Recognition

Our commitment to excellence and innovation has been recognized through numerous prestigious awards and accolades.

Business Expansion

Retailer Insights

Known for impactful in-store execution and strong retail partnerships.

Employer of Choice

Strategic Planning

Collaborative strategic planning with retailers to drive future growth through a clear and unified vision.

Best FMCG Brand Award

Best FMCG Brand Award

Recognized for innovation and market leadership in consumer goods